Queen guitarist Brian May has branched out by launching his own brand of perfume. However, given the perfume’s scent, one might wonder if he’d have been better off sticking to music.
The Sergio Momo brand perfume, called Save Me, carries the scent of “clean badger fur,” May says. “Scent from heaven!” May writes on Instagram. “Wild Animal Rescue never smelled so good! Join Sergio Momo’s launch today! This amazing man is doing something wonderful for animal welfare.”
May is a long time animal welfare activist who frequently campaigns against badger hunting. He founded the Save Me Trust — named in honor of Queen’s song “Save Me” — in 2010 to help promote the cause. “Compassion has never smelled so sweet,” May says.