Iron Maiden Trying To Block Trademark

Iron Maiden is trying to block a trademark application in the US by a business owner who wants the rights to use the term ‘Maiden Wear’ when selling abdominal corsets, shapewear, bras, lingerie and panties.
The band is seeking to block the trademark application on the grounds that there is a “likelihood of confusion.”
LA resident Min Yu Chen is trying to trademark the Maiden Wear brand but Iron Maiden’s lawyers point out that their clients own the ‘Iron Maiden’ trademark in various categories, including “clothing, namely, t-shirts, tank tops, long sleeve shirts, shorts, jerseys, sweatshirts, sweatpants, pants, jackets, hats, leather wrist bands, scarves and shoes.”
The band claims, “The dominant term in applicant’s Maiden Wear mark is Maiden and therefore the mark is confusingly similar in appearance and connotation to opposer’s Iron Maiden mark. Thus, applicant’s Maiden Wear mark, when used in connection with the goods described in the Maiden Wear application, is likely to deceive or cause consumer confusion or mistake among members of the public and potential purchasers as to the source, sponsorship or composition of applicant’s goods in relation to opposer’s goods. Such confusion will damage opposer and injure its reputation in the trade and with the public.”