What is Disney thinking with their new “Sleep Shop Hotline” for kids?!?!

If it was still the late 1990’s or the early 2000’s, when my kids were still little, this might have been a cool, unique Disney idea for a parent like me to use. Kids don’t like going to sleep & need a nudge to get them to hit that pillow. So, for a sleep deprived parent, help is appreciated.

But, now that it’s 2018, I think Disney is WAY behind the curve on their new “Sleep Shop Hotline” to encourage kids to go to sleep. Kids are now programmed to play games and watch videos on phones, not actually talk to people (or cartoon characters) on them.

For a company that’s normally so strategic & forward thinking, it just seems so….well….analog. Maybe that’s why they’re only offering the service through August 31st (a test, perhaps?).

I mean would your kids (or grandkids) care about talking to Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck or Goofy on the phone? I doubt it.

While it’s true that it’s hard to build a better mouse trap (pun intended), I think Disney should have tried a bit harder on this one. They should have just created some infotainment videos for your kids to watch…



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