Liquor Sales Passed Beer Sales for the First Time Ever in 2022
Guess the craziness during the last few years have us reaching for more of the hard stuff: Liquor sales passed beer sales for the first time ever in 2022!
According to a new report, Spirits made up 42.1% of all alcohol sales in the U.S. last year.
That was just enough to beat beer sales, which was 41.9%.
Wine is a distant third at 16%.
It’s the 13th year in a row liquor sales have gained.
Two decades ago, it wasn’t even close.
Beer had a 54% market share and liquor was at 30%.
One big reason for the switch is because canned cocktails are getting more popular.
Sales of pre-mixed cocktails were up almost 36% last year.
Tequila and mezcal are getting more popular too, with a 17% bump.
Then whiskey is next.
Sales of American whiskey like Jack Daniel’s jumped 10.5%, Irish whiskey went up 7% and Scotch rose about 4%.
Gin sales also jumped 3%, while sales of vodka and rum stayed pretty flat.
Brandy and cognac were the only types of booze that saw a significant drop in popularity, those sales fell by about 12% last year.
(Business Wire / DSC)