The new TV commercial from Gillette, named “We Believe”, is causing quite a stir online. Over the course of the video it asks guys to help eliminate “toxic” masculinity (i.e. bullying, wrestling, sexual harassment & “mansplaining” clips are peppered throughout) by speaking up and taking action against it. And instead of using their “The Best a Man Can Get” tagline, it asks “Is this the best a man can get?”
They’ve even set up a website – TheBestMenCanBe.org in conjunction with the TV commercial.
Not surprisingly, the internet war was instant after the release of the video. You had those who thought a razor/shaving company went way too far…
If @Gillette really want to make a change perhaps they could start by looking at their pink ‘Venus’ range for women that includes names like Passion and Embrace and costs more than the men’s ranges for the same thing. Thanks.
— Caroline Hirons (@CarolineHirons) January 15, 2019
…to competing brands trying to benefit from the faux outrage…
…to those who agreed with the message.
Okay, this #Gillette ad is a little bit schmaltzy and overwrought, but the replies from men who are clearly angry, fragile, and terrified of being criticised or losing their right to live in the past, are proof of how much we need campaigns like this. https://t.co/fSXJkjSgB1
— Hazel Hayes (@TheHazelHayes) January 15, 2019
My questions – do YOU think this video is offensive? Why or why not? Also, will this impact if you purchase Gillette brand products moving forward?