The new TV commercial from Gillette, named “We Believe”, is causing quite a stir online. Over the course of the video it asks guys to help eliminate “toxic” masculinity (i.e. bullying, wrestling, sexual harassment & “mansplaining” clips are peppered throughout) by speaking up and taking action against it. And instead of using their “The Best a Man Can Get” tagline, it asks “Is this the best a man can get?”
They’ve even set up a website – TheBestMenCanBe.org in conjunction with the TV commercial.
Not surprisingly, the internet war was instant after the release of the video. You had those who thought a razor/shaving company went way too far…
…to competing brands trying to benefit from the faux outrage…
…to those who agreed with the message.
My questions – do YOU think this video is offensive? Why or why not? Also, will this impact if you purchase Gillette brand products moving forward?